Amazon Brand Registry
Why Amazon Brand Registry?
Simply put, Amazon brand Registry is a program designed to help brand owners protect their trademarks and manage their brand presence on Amazon.
Suppose you want to stay ahead of the game and keep selling your product long-term on Amazon. In that case, a brand registry is a must-have as it instils trust in a buyer that yours is an original brand that knows about the category of product you’re making and cares about bringing new and better products to the market.
Once your brand is registered with Amazon, you can now access special features on Amazon that allow advertisers to create maximum impact. Features like A+ content, Brand Storefront etc help a brand get & retain more customers within the Amazon marketplace.
Primary Differences
With Brand Registry
- Protects your Listings
- Access to report & search tools
- Can create A+ Content
- Better product sales
Without Brand Registry
- Possibility of counterfeit listings
- No access to report & search tools
- Doesn’t allow to create A+ Content
- Relatively less product sales
Documents &
Process for Brand Registry
Get a Trademark
Register a trademark application with a government trademark office
Enroll Brand
Do this after you have a trademark registration number and details
Submit Application
Fill out the required forms, provide evidence & wait for review